Career
Talking about her career then, Rina Lipa is a model, dancer, and television personality by profession. As per the reports, she began working in the industry at a very young age. According to the sources, she started making her appearance in commercial advertisements at the age of 5.
Rina Lipa old photo
In the year 2006, she got an opportunity to work in the commercial advertisement for “Ipko” (a telecommunication company). Later, Rina has featured in various ads and campaigns including Raiffeisen Bank, Heart Attack (anti-smoking campaign), and others.
Rina Lipa designed for Nasty Gal
According to the media reports, her first collaboration has done with UNICEF in the year 2009. Not only this, but she has also featured in the commercial for her father’s organization “Republika Communications Agency” in 2010.
Dance
Apart from a model, Rina Lipa is also a professional dancer. She is also a trained ballet dancer.
Rina Lipa career
As per the reports, Rina has also appeared in 2015’s dance competition named “The Rock Challenge”. Apart from this, she has also participated in various dance events.
Fashion
Like her sister Dua, Rina Lipa also gained huge fame in the fashion industry. As per the sources, she worked as a model for various fashion brands such as Gen Z, Nasty Gal, and others.
Rina Lipa first cover of RedMilk magazine
According to the reports, she also did various campaign photoshoots. Rina Lipa also designed for Nasty Gal and launched her collection in June 2019Vogue. Not only this, but she has also appeared in various fashion events including “London Fashion Week”.
As per the reports, she is currently working on her upcoming fashion clothing line. Rina Lipa also promotes various fashion products through her social media handles.
https://www.youtube.com/watch?v=qaVtfmug0yg
Biography
The popular dancer, Rina Lipa came to this world from her parents on Monday, May 14, 2001, in London, England, United Kingdom. Rina was born into a celebrity family and belongs to the Christian religion.
Childhood photo of Rina Lipa with her sister Dua Lipa
According to her date of birth, Rina Lipa’s age is 19 years old (as of 2020). As per the media sources, Rina’s real birth name is “Helen Mary Lipa”. She blows her birthday candles on 14th May every year.
Rina Lipa childhood picture with her father Dukagjin Lipa
Being a part of a celebrity family, Lipa decided to make her career in the entertainment industry at a very young age. She attended Sylvia Young Theatre School and completed her acting course with “Stanislavski technique”.
Rina Lipa with her siblings
Not only this, but she also earned a separate degree in A-levels in media, psychology, and drama. After that, Rina stepped into the professional acting world.
Our Take On The Nasty Gal Bankruptcy
A big reason for the Nasty Gal Bankruptcy is that in the business of hard goods and apparel, extremely fast growth may be very tempting, but it has an incredibly small margin of error.
The margin of error is so small, you pretty much need to rely on getting very lucky. Especially in fashion, goods are very seasonal. Let us take an example where you are selling clothes to Target.
If Target orders, one million units of jackets for the winter, a reasonable growth rate assumes that you must get your manufacturers to start producing around late summer time, so the order will be ready by winter.
Is it impossible for you to start production in October or November to get ready for December? No, but this would only occur for businesses who have scaled to having this capability or for an enterprise who is growing very fast.
If you are producing in October or November to fulfill a purchase order of one million units, you must have a very large facility to manufacture your goods. The problem is, if you have a facility capable of producing this much, you will often need to maintain purchase orders of the same size.
If you produce one million units in a month, to cover a purchase order, but the following month you only have a purchase order of five hundred thousand, then you will be stuck paying for twice the machinery and workers than needed. You can try to fire half of the assembly line, but that means in the future, you must retrain them to meet the proper rate of production.
This effect is even worse for boutique & online stores as you do not really get purchase orders. If you sell ten thousand units in one month, there is nothing that will dictate that you will sell another ten thousand units in the second month.
In retail stores, you will at least assume that the store that is buying from your brand will purchase roughly the same amount in the next year.
For these boutique & online stores, you just need to hope that your store can sell an equal to or greater than the amount in every subsequent business period. Otherwise, you will have overproduced and you will now be holding onto inventory.
Family & Ethnicity
Rina Lipa holds a mixed ethnicity. Let me tell you that her parents belong to Albanian ethnical background.
Rina Lipa and her family
Parents & Siblings
As per the reports, Rina Lipa is the second daughter of her parents. Let me tell you that, her father “Dukagjin Lipa” is a popular businessman. He is known as the founder and CEO of the organization named “Republika Communications Agency”.
Rina Lipa with her mom Anesa Lipa and dad Dukagjin Lipa
Not only this, but Dukagjin also serves the position of president and director of Sunny Hill Foundation and Festival. Talking about her mother then, “Anesa Lipa” worked at a tourism firm.
An old photo of Rina Lipa with her sister Dua Lipa
As everyone knows that, her elder sister “Dua Lipa” is a British pop singer. As per her social media handles, Rina has also a younger brother in the family named “Gjin Lipa”. She shared lots of pictures with her family and siblings on her social media handles.
Rina Lipa with her sister Dua Lipa and brother Gjin Lipa
When You Lose Fundamentals You lose Customers
As Nasty Gal grew fast and received more funding, former-CEO Sophia Amoruso decided to start an in-house line. Since the brand was primarily focused on working with wholesalers, this would help Nasty Gal’s margins become 70 percent as opposed to the 45 percent it was making from its wholesalers.
In 2015 Nasty Gal had its first 500,000 square foot fulfillment warehouse in Kentucky, which was unusual from a retail company standpoint since most clothing companies use third-party providers for their fulfillment.
Not only was the warehouse a big jump, but the manufacturing also took a wrong turning point. The company had to use factories that produced garments that were not up to its company standards.
The pieces of clothing Nasty Gal were producing did not look as good as they were styled online and many orders were returned. A company founded on selling high name vintage brands such as Chanel needed to keep the quality of the garments they produce high, even if they were priced at an affordable price point.
Interesting Facts About Rina Lipa
- Rina Lipa has also won the Jack Petchey Award for outstanding young people in 2014.
- In the same year, she has also done an Albanian voice-over for Rugove, which is a Kosovo-based private company.
- Lipa also learned professional ballet at Sylvia Young.
- She has a huge fan following on her social media handles.
- Rina loves to drink beer at parties.
Rina Lipa loves to drink beer
- She also serves the position of a professional choreographer.
- As of March 2021, there are over 803K followers on her official Instagram account.
- According to her IG profile, her first editorial and cover were for Red Milk magazine in February 2019.
Rina Lipa first Instagram post
- As per the sources, her grandfather “Seit Lipa” served the position of head at Kosovo Institute of History from 1990-1995.
- In February 2021, Rina Lipa opened the GCDS Fall 2021 runway show, during Milan Fashion WeekNylon.
- Being a music lover, her favorite music festival is the “Sunny Hill Festival”.
Rina Lipa favorite music festival
- Rina is of Albanian origin and is also an expert in reading, writing, or speaking Albanian.
- Let me tell you that, her sister Dua Lipa won her third Grammy Award for the best pop vocal album in March 2021.
Rina Lipa sister Dua Lipa won 3rd Grammy Award
References
| 1↑ | Vogue |
|---|---|
| 2↑ | Nylon |
Women Founders Have Intuition
Sophia Amoruso stepped down from her CEO position in January 2015 because she knew. This happened after writing her memoir, “Girlboss,” and she knew her story was the biggest point of the brand itself.
“According to one executive, the publication of Amoruso’s memoir was the “nail in the coffin” for Nasty Gal, as it marked the founder’s own pivot away from the company she started.
“She was savvy, and she saw the writing on the wall,” the person said. The term “#Girlboss” became more ubiquitous than Nasty Gal itself, and Amoruso’s book promotion did not correlate to sales, according to another former executive.”
Sophia began to step away from the business she created and used her personal brand as the breadwinner in her career. Her celebrity was bigger than the company she founded. But it wasn’t Sophia who made Nasty Gal plummet; it was everyone else.
She is one of my idols because Sophia Amoruso was a 22-year-old who ended up starting a multi-million dollar company and now has one of the biggest influential personal brands in the world. Learning from what Nasty Gal did wrong and right will help all girl bosses start their own businesses and companies.
Analysis
For apparel businesses, this may not be a huge issue given the main type of apparel you are selling is t-shirts. T-shirts, for the most part, can easily be sold throughout the year (though in some regions a bit less during winter).
In contrast, this can be incredibly detrimental for businesses selling in the fashion industry because fashion is constantly changing. When a manufacturer makes a product and sells it to the brand for $10, the brand will then sell their product to a retailer, like Nordstrom, for $20.
Nordstrom will then proceed to sell this item for somewhere between $40 and $50. If it is Nordstrom’s own brand, they are buying from the manufacturer at $10 and still retailing it for $40 to $50.
If Nordstrom has an overstock on summer dresses that was selling for $50, they will send all their extra inventory to Nordstrom Rack, where everything can be sold at $30.
These stores are known for having really good deals because of this, and many people will go out of their way to window shop for these discounted goods. With how difficult running an apparel business is, it wasn’t surprising why Nasty Gal going out of business happened so quickly.
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